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NBA star James Harden and artist Kid Cudi join Beard Club as brand partners.
April 19, 2024
By: Rachel Klemovitch
Assistant Editor
Beard Club has debuted its beard trimmer, body trimmer, and premium beard care products at Target stores across the United States. This strategic partnership marks a significant milestone for Beard Club as it expands its reach to provide high-quality grooming solutions to even more consumers. NBA superstar James Harden and multi-talented artist Kid Cudi have also joined the Beard Club as brand partners. Harden and Cudi’s style makes them ideal ambassadors, says the brand. The Beard Club offers Precision Beard Trimmer, Body & Groin Trimmer, Beard Oil, Leave-In Thickening Beard Conditioner, Beard & Face Wash and Beard & Scruff Cream. The brand’s products are formulated using premium ingredients to nourish, strengthen, and style beards of all lengths and textures. Bryan Welfel, Beard Club CEO comments, “As we see the men’s grooming category spotlight shift from wet shave to beard care, we are excited to bring Beard Club’s premium grooming products to Target stores. With our commitment to quality and innovation, we aim to enhance the grooming experience for men everywhere, and this partnership with Target allows us to reach a wider audience seeking top-tier beard care solutions.”
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